The Innovation Behind Daytime Brightening Serum

Vitamin C has become a staple in every good skincare routine. We love the ingredient so much, in fact, that we wanted to create the most efficacious and luxurious vitamin C serum we possibly could. So we started on a journey to bring you our new Daytime Brightening Serum. Here’s what you need to know:

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The Formulation

We love a serum—the high concentration of active ingredients means it can deliver amazing results directly into your skin. And we love an oil—the silky texture gently hugs the skin and hydrates so effectively. So we combined the two in the Daytime Brightening Serum by creating a dual-phase formula. The 10% concentration of vitamin C, which is both gentle enough for sensitive skin and powerful enough to fade dark spots, is protected in a layer of moisturizing meadowfoam seed oil in the top half of the bottle. And the 2% Caviar Lime, a natural alpha hydroxy acid that also has antioxidant properties, is kept in the bottom serum layer.

By separating the ingredients within the bottle, they’re kept potent and stable—a common concern with many vitamin C products on the market, since it is notoriously unstable and can lose its efficacy if formulated incorrectly. Just shake the bottle before application to mix the unique serum-oil layers together. It goes on without any orange cast, which you may have experienced with other vitamin C products, and sinks in to start working fast.

The Benefits

Vitamin C is known for its brightening abilities, but it plays a major role in protecting and repairing your skin as well. The ingredient is an antioxidant, which works to neutralize free radicals caused by UV exposure, stress, and pollution to prevent them from damaging your skin’s DNA. It also helps protect against harmful blue light emitted from devices like our phones and computers that get deep down into the skin to cause damage that’s not visible from the surface, but creates major issues like premature aging down the line.

The ingredient promotes elastin and collagen production to reverse signs of aging like fine lines, wrinkles and loss of firmness. Vitamin C also prevents the overproduction of melanin, which can lead to dark spots, to even out skin tone. And on top of it all, it helps to repair damage that’s already been done, making skin healthier over time.

Caviar Lime is an alpha hydroxy acid (AHA) in addition to its benefits as an antioxidant. AHAs gently exfoliate the top layer of skin to reveal smooth, renewed texture. And since this AHA is a citric acid, it can also help balance the skin’s pH while boosting moisture levels.

Together, the two not only give your skin a glow, they work to promote the overall health of your skin. That means less wrinkles, a more even skin tone, and skin that looks plump, hydrated, and radiant.

The Routine

Using an antioxidant serum and a gentle exfoliator daily can add major benefits to any skincare lineup. And while vitamin C serums are great protectors, they work best in combination with sunscreen. So incorporating it into your morning routine is key; we recommend Daylight Radiance Tinted Moisturizer SPF 32.

It’s best to start by cleansing, then shake Daytime Brightening Serum up to activate the serum before patting one to two drops into your skin. Follow up with a moisturizer and a sunscreen, which you should always reapply throughout the day. Brighter, glowing, and firmer skin awaits!

Frequently Asked Questions

What step is Daytime Brightening Serum in the Regimen?​

Daytime Brightening Serum falls under Step 3 TREAT in the Regimen, to be applied after Youthful Serum. ​

Looking for even more hydration? Apply Quench before your serum step(s)!​


Is Daytime Brightening Serum available on Subscribe To Save? ​

Yes, save 10% off when you subscribe and never run out! We recommend placing on subscription every 30 days.

Is Daytime Brightening Serum safe for use around the eye area?
Daytime Brightening Serum is not formulated to be used as an eye area treatment. We suggest only using it on the face, neck, and décolleté.


Is Daytime Brightening Serum stable in a clear bottle? ​

Yes!  Ever’s Vitamin C is stable in a clear bottle and will not degrade, oxidize ​or darken over time, as will some other forms of Vitamin C.  In addition, our innovative ​dual-phase delivery system protects the potency of our 10% Vitamin C complex in oil layer,  ​without any colorant to hide oxidation. ​


What is the shelf life?

Once opened, the recommended shelf life is approximately 3 months.


Can this be mixed in with other products, such as Youthful Quattro Peptide Serum?

We definitely recommend layering Daytime Brightening Serums on top of other serums, however due to the higher oil content, we recommend applying Daytime Brightening Serum on its own, rather than mixing with another product before applying.


Can pregnant or nursing moms use this product?

Daytime Brightening Serum is recognized as safe to use for expecting and nursing moms. Please consult your healthcare provider should you have any questions about using products while pregnant or nursing.

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