What is a Face Serum anyway?
Don't worry, most women don't know what a serum is. But, if you are interested in taking care of your skin, it's an important product to know; arguably, it's the most important weapon in your skincare treatment arsenal.
Serums are the workhorses of your skincare regimen. They are lightweight treatments without the waxes, fillers and thickeners that traditional moisturizers contain, to make room for more concentrated goodies like antioxidants, peptides, vitamins, retinol, and superstar botanicals like Magnolia and Red Algae. The texture of a serum can vary from product to product, but in general, they are thinner so they can be absorbed more easily. Our serum, YOUTHFUL Quattro Peptide Face and Eye Serum is on the more hydrating end of serums, and contains a remarkably high percentage (20%) of peptides.
If aging skin is a concern, the first solution you should turn to is a serum. These thinner formulas should be applied after cleansing and exfoliation, so that they can be absorbed into the skin. Then, moisturizer should be applied afterward to lock in the concentrate and create a barrier of hydration.