Introducing EVER Makeup

Introducing EVER Makeup


Things just got more beautiful. Simple, streamlined, and luxurious. It's everything makeup should be. 

We couldn’t be more excited to announce the launch of EVER Makeup — a new collection of color products designed by women, for women. We developed these luxe essentials to complement your busy lifestyle — with the same focus on performance and clean beauty that you’ve come to expect from EVER. So, without further ado, meet your new makeup must-haves!


WHIPLASH Speed Volumizing Mascara

Get up to 8x lash volume with 3 coats! 

WHIPLASH was worth the wait — we promise. This formula is fortified with Magnolia oil extract, and envelops every last lash with volume, length, and color.  Our patented brush technology separates every strand, and our buildable formula allows you to turn it up for a false lash effect, or keep it simple for everyday wear. Say hello to long, lush lashes with zero fuss.


FLASH Power Plumping Lip Gloss

Visibly plump your pout with youth-boosting shine

Color meets treatment with this multitasking formula! Our range of nudes offers a hint of color with a semi-sheen finish, while our unique formula visibly plumps lips — you can tell it’s working by the cool, tingly sensation. We also infused FLASH with Vitamin E and Magnolia Oil extract to help smooth, soften and hydrate the lips. It’s everything you want a lip gloss to be!


OUT THE DOOR Cheek & Eye Palette

Talc-free formulas infused with diamond powder and Magnolia oil extract. 

A range of looks that’ll take you from day to night, in a stunning compact you’ll want to take wherever you go! Our two new palettes were designed to capture your personality, and convey your mood — whether you’re feeling Bold & Brave, Elegant & Empowered or anything in between! With our simple apply-by-numbers system, you can create a sophisticated signature look or get creative by mixing and matching shades to discover a whole new you! 


Brush Collection

Designed to make application as easy as 1, 2, 3.

These beauties were designed to complement our OUT THE DOOR Cheek & Eye Palette, and correspond with the numbered shades for easy application. Our silky soft synthetic bristles provide reliable and even application, and were chosen for their durability and luxurious feel. It also goes without saying — all of our brushes are completely animal-friendly! 

Can’t decide where to start? Try our Color Quickie — this bundle features WHIPLASH, FLASH, and an OUT THE DOOR Cheek & Eye Palette — at a price you won’t want to miss.

Meet Celebrity Makeup Artist Jamie Greenberg!

Meet Celebrity Makeup Artist Jamie Greenberg!

#EVER30DayChallenge with Geri Hirsch

#EVER30DayChallenge with Geri Hirsch