Longing for Longwear?

Longing for Longwear?

We know you’ve got a million things to do, so skip the reapplications and save yourself some time with FOREVER Longwear Liquid Lip Color. 


When we dreamed up FOREVER Longwear Liquid Lip Color, we knew it had to be a fuss-free formula with high-impact (and universally flattering) shades. That’s why we’re thrilled to be sharing a formula that not only stays put for hours with full-coverage color, but conditions and protects your lips with our signature antioxidant Magnolia oil. Our carefully crafted formula glides on like gloss, but dries down to a beautiful matte finish that will stay put for hours.

We have a feeling you’ll want all five of these seriously flattering shades, but here’s the scoop on each one for those of you that need some help deciding!


GLAM – Spice up your look with this pale mauve nude that transitions perfectly from day to night!

CRUSH – Looking for something a little bold and a lot beautiful? Take your look to the next level with CRUSH, our dusty aubergine nude. 

FLIRT – Looking for a pinky nude that’s perfect for everyday wear? FLIRT’s soft, pink tone is both delicate and sophisticated. 

PARTY – For those who want to stand out this holiday season, opt for this limited edition shade. This rich, vibrant red will have you turning heads all the way from your office Thanksgiving party to the dance floor on New Year’s Eve. We can promise it won’t last for long, so grab it while you can!

SWIPE – This light beige offers a perfectly subtle swipe of color. Pair it with a smokey eye using our OUT THE DOOR Cheek & Eye Palette for maximum impact.

Now that you’ve chosen your perfect shade, what’s next? Click here to shop FOREVER!

A Girl's Best Friend

A Girl's Best Friend